Here is a brief history of Eagle River and of our store in Eagle River, Wisconsin.

Back in the early 1900's, Eagle River was covered by virgin forests of white pine, hemlock, and hardwoods. Three or four sawmills were active in the area sending down huge rafts of logs to Rhinelander, Merrill and Wausau. After the lull of lumber activities, settlers came and settled on the new cut lands and made them into prosperous farms. During this same period, people from distant points began to realize and appreciate that our lakes and rivers offered excellent locations for summer resorts and opportunities for recreation during the pleasant summer months.

In approximately 1886, John O'Connor built a building on the corner of Wall and Railroad Street, where our store The Moccasin Shop and Treasure Chest now stands. Records indicate that it housed a general store, a saloon, and in its earliest days served as a Catholic Church. Unfortunately, the building was destroyed by fire in 1910 and the corner street stood nearly bare for thirteen years.

In 1921, Mr. E.W. Ellis of Eagle River and A.H. Stange of Merrill purchased the State Bank of Eagle River. They reorganized the bank as The First National Bank of Eagle River. Their location of 2101 E Wall St. was not big enough to take care of their needs, so they decided to purchase the property on the corner of Wall and Railroad Street. There they built the First National Bank of Eagle River building.

After 57 Years in the banking business, they then again realized the building was not large enough to care for the future requirements and growth of Eagle River. They decided to build a new bank building a few blocks down the street and moved to their new location in 1980. The old bank building stayed vacant a few months and during that time Harry and Carolyn Schmidt of Eagle River { Our Parents } purchased the building and opened up The Moccasin Shop and Treasure Chest retail gift store. After many years in business and offering Minnetonka Moccasins we now have the largest selection of Moccasins in Eagle River. After many successful years in business, they sold their store to us in 1999. We moved here from Columbus, Ohio with our three children. We enjoy living in this beautiful area and look forward to serving you in a friendly and timely fashion.

About Our Products

We offer products from Four Major Companies!!!

We are small family run business who is proud to be an authorized dealer for Minnetonka Moccasins, Old Friend Slippers, and now Dale of Norway Sweaters and Peace Moccasins. As you surf our site you will find over a hundred products from Minnetonka alone. This is a nationally renowned company known for their fine handcrafted leather moccasins, sheeepskin slippers, boots and hats.

Old Friend sheepskin slippers are made with super soft, silk-like sheepskin covered with a soft-napped, durable suede leather. Customers really like the soft and comfortable scuffs, now available in five colors. They have many different styles of slippers, scuffs and boots as well.

We now have one of the nicest sweaters on the market today, Dale of Norway. This exclusive line of womens, mens and childrens wool and knit sweaters are know world wide. They are stylish, comfortable and extremely great looking. So if you are looking for a one of kind gift this is a great choice. Women and men olympians have been wearing these sweaters for years. In the event you cannot find the style you are looking for just give us a call and we will help you locate the sweater of your dreams.

We are now an exclusive dealer of Peace Moccasins, they are comfortable, long lasting and affordable. So check out our entire selection and we are sure you will like the newest moccasin on the market today.

Take your time, browse our site and you will find many different types of products that we offer on-line. In the event you are unable to find exactly what you are looking for please do not hesitate to call us at (715)-479-7100 and we will be happy to help you locate that perfect gift for yourself or someone else.

Minnetonka Moccasin Shop - The Moccasin Shop and Treasure Chest